Lack of accountability is killing advertising. That’s what we’ve been saying for several years now. At seminars, on the street, in elevator meetings I get asked why Wizard of Ads® is different than other advertising firms. Because we’re willing to be held accountable for our end and we’re willing to drop the cat in the punchbowl and tell our clients when they’re not holding up their end.
I’m glad to have guys like Bryan Eisenberg on our team and I’m glad to be on his team. Nice article today on ClickZ.
Link: Advertising Is Dying.