A Great Personal Branding Story

A great post on the Inc. Magazine blog about personal branding. How many opportunities and experiences are we leaving untried by not taking this approach?

So we systematically went to work to understand his values and discussed his life mission. We uncovered aspirations — around education and the inner city, real estate, and other business ventures — much broader than the launch of his most recent album (which happens to be doing exceptionally well). And we set some short-, mid-, and long-term goals for him to achieve personally, professionally, and for the community that he cares so much about.

Lionel was blown away by such a business approach to managing a personal brand, and the impact it had on him was so significant in his mind that we sat down with Nicole last night as a favor for Dad. She is actually incredibly thoughtful and insightful.

Fresh Inc.

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