Media measurement company, Nielsen Online, conducted a survey to examine the relationship between online research and offline purchases. They found that 80% of participants who had recently bought consumer electronics from a brick and mortar store whose site they visited first.
- 53% bought from the site where they spent the most time.
- 58% would choose the internet if they could only use one channel to conduct product research on consumer electronics. Only 25% chose the brick and mortar store.
I get asked all the time about the importance of having more than just a first generation "my nephew built it" web site for your LOCAL clothing store, plumbing shop, cafe, bank, insurance agency, etc. My answer is always, "I can’t believe it’s 2008 and you’re still asking that question. " But, some people will only listen to the numbers.
The numbers are still speaking. They haven’t changed their minds. I can help you.