From The New York Times comes a story about the further assimilation of Saab into the GM giant. An interesting quote from the article that relates to what happens to a “bought” brand when the buyer is the biggest kid on the block.
The former Saab executive added that a “powerful industry watcher” told him at the time: “ ‘You know what a Ghia badge looks like on the side of a Ford? That’s what’s going to happen to Saab.’ I’ve carried that thought for almost the last 15 years and I’m sorry to have to say, at the end of the day, he was right.”
I’ve never owned a Saab, but I’ve been a fan ever since I had the opportunity to compete in the 2000 One Lap of America as a co-driver with Vince Bodiford. We basically lived in a Saab for 7 days and got to know the car pretty well. The chronicle of our experience is here, and one of the best stories of the 2000 race is here in case you’re interested in hard luck and perseverence in the face of all odds.