An alert BrandingBlog reader told me about a feature on NPR affiliate KUT last week. The Austin station interviewed the owners of Texas Hatters, a famous custom-hat company located just across the interstate from Cabela’s future Buda site. While the story rambled on for a couple of minutes about the history of the little hat-maker and the famous heads their product adorns, it eventually turned into a whine-fest about roads getting widened and how they’ll have to build a new store at the back of their lot to make room for all the Cabela’s traffic. (and at their own expense!)
HELLO?! How is this an insurmountable problem? You will soon have destination traffic beyond your wildest dreams and you’re complaining to NPR?
Of course, the reporter took the first shot by calling Cabela’s a "symbol of mass production". That’s a new one.
Listen for yourself if you want.