This reminds me of BJ Bueno’s Cult Branding book. The tighter you are with your customers, the more loyal they will be. It’s the only way they will ever start evangelizing for you.
HBS Working Knowledge: Strategy: Take Your Cues from Customers
This reminds me of BJ Bueno’s Cult Branding book. The tighter you are with your customers, the more loyal they will be. It’s the only way they will ever start evangelizing for you.
HBS Working Knowledge: Strategy: Take Your Cues from Customers