I stumbled across Snark Hunting while browsing through the Yahoo directory, something I very seldom do. They have a nice profile on Harley Davidson. Here’s a quote that superbly demonstrates the proper attitude for building a cult brand.
“We don’t need a branding department. We’re all brand managers” Joanne Bischmann, VP Marketing.
The Snark Hunting site looks like a blog, feels like a blog, yet I couldn’t find an RSS feed to give to Newsgator. Any suggestions?