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BrandingBlog by Dave Young

Netflix – Changing Lives

Thanks to Ben McConnell at CustomerEvangelists for pointing out this story from the New York Times.

I love Netflix. My wife and daughters love Netflix. We watch the mailbox for those red envelopes.

William Grimes’ best observation is how the flat-fee service allows us to take more risk in our movie watching.

It’s a hot brand.

Church of the Customer: How a business is changing cultural lives

This entry was posted in Brand News on March 20, 2004 by Dave Young.

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