One of the seemingly insurmountable problems when talking about this topic of branding is that it means something different to all of the agencies and consultants who claim to be experts. I have no doubt that many of them are doing good work. I also have no doubt that many would be locked up if branding malpractice were to be made a crime. Based on Roy Disney’s comments, it’s clear that he’s grown tired of the buzz and is determined to get the company back on the track that made it so successful in the first place.
Provocateur, Tom Asacker has posted an essay on his blog that will no-doubt ruffle the feathers of some “branding” experts. It’s a good read and it rings true.