Evocative Word Association. If you want to know how your brand stacks up against your competitor’s, just give this a try. One of the freebies from Roy H. Williams.
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Please send me a master list of evocative words for use in an evocative word association brand essence/strength survey.
Hi Peter,
There is no list until the words are evoked from the evokee. The people you survey will provide you with your list. Just ask what they think of your company. Let them answer.