And now, back to my irreverent self.

Thanks to Dave Barry for this one. The National Health Service in London is bringing back maggots as viable medical treatment. Honestly, it doesn’t bother me in the least.

But, have you considered the challenge of branding these little fellows? Let’s form a pro-bono team and get this job done. We’ll need a graphic designer, someone to pick a font and some colors and some kind of logo treatment. I also recommend hiring one of those naming consultants. Maggot just carries too many nasty mental images of rotting road-kill. These are, after all, sterile maggots. That’s right! Not a germ on them. I’m sure there’s a bankrupt dot-com company name out there that means “the clean maggots.”

Please let me know if you want to be a part of this project.

CNN.com – British doctors revive maggot treatment – Feb. 23, 2004