Lisa T. Davis (You might know her better as The Grok) posted this great observation at A Day in the Life of A Persuasion Architect. You’ll have to follow the link to read it. But, I’m liking the Flickr folks.
Corporate professionalism has its place (frivolity rarely persuades an account exec), but downright pro forma business-speak rarely gets noticed, even by the Dark Suit Crowd.
Flickr won my online photo management business almost exclusively through their copyrighting. Stuff like this:
Link: A Day in the Life of a Persuasion Architect: Sport a Personality with That Online Suit.