GPS maker TomTom has announced new voices for their products. You can have Darth Vader give you turn-by-turn directions on your GPS.
This is a great example of going over the top in creating something worth talking about. And, to go along with the announcement, they created a fun video of Darth Vader in the studio. If you don't have time to watch the entire thing, you should at least jump forward to the last 30 seconds for the inevitable ending. "Dum-dum-dum, dum-da-dum, dum-da-dum…"
What are you doing to make your business worth talking about?