Boston Market and Big Mac under the same roof. Do you think this is a good idea? My intuition says no. Logically, two brands, one store, one lot, twice the traffic, means more money. Then my intuition kicks back in.
I live in a small town. We have one of those co-branded KFC/Taco Bell/Conoco/TCBY stores and I don’t like it. It doesn’t feel like anything. Since we have no “real” Taco Bell, I’ll go there if that’s what someone else suggests, but I rarely suggest it. It feels wrong. It feels like nothing.
What will McBoston feel like? I’m not sure. Of course, McDonald’s hasn’t felt like the McDonalds of my childhood for a long time. What do you think?
CHICAGO (Reuters) – McDonald’s Corp. is planning to open a Boston Market chicken restaurant under the same roof as one of its namesake hamburger outlets in its first test of co-branding, the company said on Friday.