It’s hard for most retailers to imagine preparing for a quarter-million humans to walk through their doors on any given weekend, but the grand opening of a Cabela’s store isn’t just any event.
There’s no way to understand the thrill of speed without taking a few hot-laps on a track. Without climbing a mountain, you will never understand the allure that keeps you coming back for more.
Likewise, hunting and fishing must be experienced. The very real affliction called “buck fever” cannot be adequately described. No, it must be experienced. Fortunately for Cabela’s, millions of Americans enjoy the thrill of the hunt and the challenge of landing a whopper of a fish. These monumental stores resonate with the adventure that stirs their soul.
Wheeling, West Virginia get ready to meet a few million people who know how to find adventure at the end of a spool of 10-pound-test line.
“From a traffic perspective, we see well above-average (numbers of) visitors for the grand opening. For example, in Hamburg, I think it was (a total of) 250,000 (guests) that first weekend,” said Castillo.