Here is a story about a brand I watch with great interest. Cabela’s is a $1.4 billion outdoor retailer based in my small town of 6,000. I don’t work for them, but my wife works part time in their local retail store.
They are a classic cult brand. Just last week, they complete their initial paperwork filing for an upcoming IPO.
I thought it would be interesting to follow developments in the Brandingblog.
Jack Z. Smith writes a column that typifies the type of excitement they generate when they open a new store.
Star Telegram | 04/02/2004 | Look! Up in north Fort Worth! It’s the world’s foremost outfitter
I have made several phone orders
with Cabela’s over the past years.
Have never talked to a more
knowledgeable, or courteous people
than what Cabela has on the other
end of the phone.
Thank you. Pass it on to your
employees please.
Richard Krug
Oklahoma
Thanks Richard.
I’m not a Cabela employee. Never have been.
If you want to tell them these things, you should try their own web site.
Best,
Dave