Here is a story about a brand I watch with great interest. Cabela’s is a $1.4 billion outdoor retailer based in my small town of 6,000. I don’t work for them, but my wife works part time in their local retail store.
They are a classic cult brand. Just last week, they complete their initial paperwork filing for an upcoming IPO.
I thought it would be interesting to follow developments in the Brandingblog.
Jack Z. Smith writes a column that typifies the type of excitement they generate when they open a new store.