Another country joins the Branded Country Coalition

Kenya has joined Singapore, Malaysia and a host of other countries in the branding coalition, a loose collection of countries that believe they can become a brand. They used a SWOT analysis, they have a unique logo and they have identified key stakeholders. Well, they have all their buzzwords lined up. I wish them nothing but the best.
I don’t mean to poke fun here, but can you brand a country? With the possible exception of tourism, I’m not sure it can be done.
Branding Kenya: A nation searches for a new identity

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