A Branded Experience from Downunder

I told you that Craig Arthur would be providing us with some good stuff. Here’s a narrative of his recent trip to a new big-box store.
Trust me on this: You’ll want to subscribe to Craig’s RSS feed.

It was like being in a scene from Buffy the Vampire Slayer with a store full of underworld service monsters hindering the buying process. As we left the superstore a large yellow sign beside the exit screamed, “price first”, Angela quickly piped in “and people second.”

Making Ads Work: April 2004

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