Shoestring Marketing for the One Man Band


A wonderful tribe of strange visionaries who threw caution to the wind, flinging themselves into an economic unknown, created our American economy. I speak of the brave individuals who started their own businesses on a shoestring and a prayer. Although their ideas were often untested and they rarely had enough money to advertise – somehow, some way, enough of them made it through the night to become the employers we work for today. In admiration of their courage, I offer these marketing tips to any underfunded bootstrappers who would follow in their footsteps:

1. Time and Money are Interchangeable – A mechanic friend, Tony, carries in his glove box several dozen computer-printed 5X7 flyers that say, [continue reading today’s Monday Morning Memo from Roy H. Williams, The Wizard of Ads.]

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