Snark Hunting: Nice features on branding

I stumbled across Snark Hunting while browsing through the Yahoo directory, something I very seldom do. They have a nice profile on Harley Davidson. Here’s a quote that superbly demonstrates the proper attitude for building a cult brand.

“We don’t need a branding department. We’re all brand managers” Joanne Bischmann, VP Marketing.

Snark Hunting

The Snark Hunting site looks like a blog, feels like a blog, yet I couldn’t find an RSS feed to give to Newsgator. Any suggestions?

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