Roy H. Williams' – Business Models 2 and 3

Business Models No. 2 and 3
When I wrote to you recently about the business model I call “Inventory Management,” I mentioned that it was just 1 of the 4 universally successful business models. Having now received 527 emails asking about the other 3 business models, I’ve decided to illuminate 2 of them for you today.

The “Custom” business model creates one-of-a-kind things. Tailors who measure you for custom-fitted clothes and architects who design custom homes “just for you” do business within this model, as do dentists, doctors, lawyers and all other professionals whose products, services, or advice must be fitted to each customer.

The danger of the Custom business model is that you are selling your time. You d…

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