We’ve read about the hugely popular blog of Robert Scoble at Microsoft. I believe the world of blogging is getting them closer to their customers. Is it possible to turn the monolith into a customer-centric brand?

Just follow Marketing Manager John Porcaro’s blog to find out. I think they’re on the right track. Just look at the list of people keeping blogs at MSFT for a hint.
John Porcaro: mktg@msft: Listening In