2 thoughts on “Measuring the Strength of A Brand

  1. R. Peter Weedon, FCMC

    Please send me a master list of evocative words for use in an evocative word association brand essence/strength survey.

  2. Dave Young

    Hi Peter,
    There is no list until the words are evoked from the evokee. The people you survey will provide you with your list. Just ask what they think of your company. Let them answer.


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