I haven’t met Howard Kaplan in person yet, but I’m sure that it’ll happen soon. It is soooo cool to be working with some of the smartest people in the on-line world.
I’m thrilled to be the first Wizard of Ads Partner to be able to offer my services as a Persuasion Architect.
Howard put up a post today that does a fabulous job of explaining our approach to web traffic. Think of it this way: What if you owned a Grocery Store and only completed a sale to 85% of your store traffic? You’d be the sorriest damn grocery store in the world. Yet if you’re an on-line company, you’re probably thrilled to sell to 5% (or even 2-3%) of your web traffic. Are you nuts?
Sorry if that offends you…I meant it in the nicest possible way.
Howard says it in a much gentler way. Take a read…..