Just after I posted my J. Peterman stories, I came across a blog by a young Canadian with remarkable writing skills. Chris Crawford has a gift. You should read this post and read his “about me” page.
As for branding, this post is a great story about how a Canadian chain of coffee shops stays tight with their customers through a unique game called “Roll Up The Rim.”
DISCLAIMER: I found Chris’ blog because he wrote a few kind words about my book. I’m glad he did, so I can read his work.