So we systematically went to work to understand his values and discussed his life mission. We uncovered aspirations — around education and the inner city, real estate, and other business ventures — much broader than the launch of his most recent album (which happens to be doing exceptionally well). And we set some short-, mid-, and long-term goals for him to achieve personally, professionally, and for the community that he cares so much about.

Lionel was blown away by such a business approach to managing a personal brand, and the impact it had on him was so significant in his mind that we sat down with Nicole last night as a favor for Dad. She is actually incredibly thoughtful and insightful.