Tom starts with a quote from Peter Drucker and then heads off in a beautiful direction, over the Rockies to a wedding where he envisions a business and a customer exchanging vows… (Seriously, he really pulls this together. It’s a great piece comparing customer loyalty to the loyalty in a marriage.)
We are gathered here to witness and celebrate the pledging of loyalty between YOUR COMPANY and A CUSTOMER (EMPLOYEE). In their decision to become loyal to each other, these two people acknowledge their love and respect for each other, and their desire to enrich and compliment one another’s lives from today forward. Note: Enrich and compliment! Not exchange goods and services for money.