Tag Archives: Wizard of Ads

Catching Up: Seminars, Superbowl and Awards



I’m excited about a couple of seminars approaching in March and April. Mainly because I’ll be teaching at both of them.

First, is the "Boom Your Business"  2-day event on the Mornington Peninsula near Melbourne, Australia. Five Wizard of Ads Partners are collaborating to present a variety of the business topics near and dear to our hearts. Of course, the topics we love the best are the same topics we use to grow our clients’ businesses. We still have a few seats left. It’s a small venue at a yacht club. NICE!

Second, is my Blog/Web Workshop at Wizard Academy. Very limited enrollment. Students will arrive with nothing but ideas and leave with a blog/web site and armed with the power to use it!

SuperBowl Ads

Michele Miller has posted some fun thoughts on the Super Bowl ads. I didn’t catch the game this year because we were out celebrating my youngest daughter’s birthday (13!). I watched all of the ads in tiny YouTube format. Michele gives her unique look at how the ads played to women.


Congratulations to Bryan Eisenberg, Holly Buchanan and everyone at Grokdotcom for picking up a couple of nice awards last week!

Boom Your Business March 4 & 5: 2-Day AUSTRALIAN Wizard of Ads Seminar

If you’re Australian, it’s a great excuse to get yourself to the Mornington Peninsula, south of Melbourne. If you’re Canadian or American, there’s no better excuse to fly downunder as a business expense.

FIVE Wizard of Ads Partners, including your’s truly, are convening for a 2-day event in March.

For just under US$1,000, you’ll learn:

  • Signaling Theory Learn what biologists have known for the past three decades.
  • Business Problem Topology – How to create a revolutionary innovation model in your business.
  • Persuasion Architecture – Improve ROI on your website and business.
  • Web Blogs – What you have always wanted to know.
  • Online Video Introductions (OVI’s) – Your 24/7 online salesperson.
  • Strategy
  • Branding
  • How to Calculate an Ad Budget
  • The Most Common Mistakes in Marketing & Advertising
  • The Most Common Mistakes in Marketing to Women
  • How to Buy Word of Mouth
  • Neurology 101
  • Personal Experience Factor (PEF)
Please be aware each of these topics is normally a one to two day course in itself. As a sampler you will be given a sneak-peek into each.

Read more about it and register at our Wizard of Ads Australia site.

Running with the Beagle in my Brain

A Politically Incorrect Search for Adventure


By Roy H. Williams
This year marks the 400-year anniversary of the publication of Don Quixote, so I seized the opportunity to spend some hours in the study of 1605. (Arooo! Aroo-Aroooo!) And as all such beagle runs will do, this one led to a delightful surprise in the form of one ‘Baltasar Gracian,’ a Spaniard who was 4 years old when Don Quixote was published and 15 when Cervantes died.

As an adult, Gracian was rival to Niccolo Machiavelli, author of The Prince, and his writings are the rich, sweet antidote to the bitter sting of Machiavellian code. Gracian’s interpreter, Christopher Mauer, describes him this way; "In Gracian’s world, no rules, no instructions, no set of [7?] habits lead directly to success. Rules are inflexible; no book of instructions will ever compete with the randomness of human activity; and any habit or pattern of behavior makes us predictable and therefore vulnerable to others: it is easy to shoot the bird that flies in a straight line, or defeat the person who always plays his cards in the same manner… For Gracian it is a melancholy fact of life that fools outnumber the intelligent and a large part of their foolishness lies in an inability to move beyond appearances to what lies within. Funny, subtle, loyal to his friends and a lover of natural beauty, Gracian is far more delightful company than his Jesuit records suggest." Yes, Gracian was a Jesuit priest who stayed in trouble with his uptight superiors.

Here are a few examples of his anti-Machiavellian wisdom:

"The eyes of the soul are drawn to inner beauty, as those of the body are to outer."

"The French have always been gallant, and this was the path that led Louis XII to immortality. Those who had insulted him when he was Duke of Orleans feared his succession to the throne. But he turned vengeance into gallantry with these inestimable words: ‘You have nothing to fear. The King of France does not avenge the injuries done to the Duke of Orleans…’"

"It takes subtlety to turn a defect into a distinction. Be first to confess your faults and you’ll have the last word: this is not self-scorn but heroic boldness. Unlike what happens when we praise ourselves, self-criticism can make us seem nobler."

"Some come home from their travels as uncouth as they departed. Those of little depth make little use of worldly observation. Ambrosia was not made for the taste of fools, and no such knowledge is found in redneck bastards, who never stir from the here and now."

Okay, I’ll admit I substituted "redneck bastards" for Gracian’s original invective, but only because I thought it fit the paragraph. By the way, I have nothing but deep respect for the agrarian lifestyle and I revel in the earthy wisdom of farmers. Singer-songwriter Willie Nelson is not a redneck bastard. Eric’s father, (the fictional TV character from That 70’s Show) Red Forman, is. The Redneck Bastard is every man of closed-minded platitudes and belligerent, self-righteous certainty who has neither the will to understand his adversary’s heart nor a hunger to learn the truth. The Ku Klux Klan exists because of Redneck Bastards.

Thank you for not being one.

Roy H. Williams

PS – Tell your friends you’ll wave to them while you’re on TV. All they have to do is go to www.FreeWeddingChapel.com at a pre-appointed time while you’re visiting the new Wizard Academy campus and they’ll be able to see you waving at them from any online computer in the world. Wizard Academy’s fearless telephone pole climber, Sean Taylor, and his trusty sidekick, genius web programmer Thomas Tucker, have set up a live webcam to let you watch the work in progress. Most of the time the camera will be zoomed in at Chapel Dulcinea, but Thomas says he may choose to program the camera to swivel around and zoom in at different places throughout the day. Take a look!