Roy H. Williams – Business Model No. 4: Path Dominance

Inventory Management, Proprietary Product, and Custom are the first 3 business models. The last, number 4, is Path Dominance.

Like water, Path Dominance silently follows the path of least resistance, going to where there is no competition and then winning by default.

Path Dominance allows its proponents to sell inferior products at exorbitant prices. And it can lift these products to success in spite of horrible advertising. Path Dominance isn’t damaged by lazy salespeople, flawed warranties or dirty floors. It confuses the heck out of anyone who believes “the good guys always win.”

Is Budweiser the best beer in America?

Yet it remains number one.

Was DOS ever a good operating system?

Yet it made Bill Gates …

Wizard Academy – Monday Morning Memo

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