[Just look at that hat Craig’s wearing! By the way, the new Wizard Academy campus will be MUCH closer to the Salt Lick than the current location.]
By Roy H. Williams
Pennie and I were eating breakfast in Sydney, Australia, with our partners Craig and Angela Arthur (photo above) when Ange began singing, “We're happy little Vegemites, as bright as bright can be. We all enjoy our Vegemite for breakfast, lunch and tea. Our Mummies say we're growing stronger every single week, because we love our Vegemite, we all adore our Vegemite, it puts a rose on every cheek.“
Vegemite is a condiment unique to Australia that could easily pass for plum jam except that it's salty and savory, kind of like A-1 steak sauce but without the vinegar tang, sort of like sucking a beef bouillon cube. The strangely addictive little jingle responsible for selling nearly 4 jars of Vegemite every second, 24 hours a day, has been sung by Australians since 1923. I doubt there's an Aussie who doesn't
know it by heart.
In return for sharing the Vegemite jingle with us, we gave Craig and Ange a rousing rendition of, “Oh, I wish I were an Oscar Mayer wiener. That is what I'd truly like to be-e-e. 'Cuz if I were an Oscar Mayer wiener, everyone would be in love with me.“
Have you noticed how Oscar Mayer has recalled this old jingle out of retirement and flooded the airwaves with it? Hmm…