My Facebook friend, Ruth, was asking for help researching a presentation she's giving to a bunch of Yellow Page advertisers and it got me thinking about this topic.
It used to be that your Yellow Pages book would get all dog-eared and doodled on in the course of the year. Every single Yellow Page book I've seen in the past couple of years has looked pristine. Shockingly pristine.
What a waste of money…good money by good people that are afraid NOT to advertise in this dead-tree environmental disaster. Millions of books printed, at a huge profit, just to spend a year on your desk in a drawer before heading to a landfill. Of course, that's just my opinion.
If you have a doodled-up, dog-eared Yellow Pages book, please snap a pic and send it my way…just for nostalgia's sake. My kids don't believe that people used to use them for any worthwhile purpose.