Co-Branding Down Under

It reads like a page out of David Ogilvy’s playbook for Reese’s Peanut Butter Cups. Take two things that people love and combine them. In this case, premium ice-cream and a popular line of cookies (biscuits in the land of Aust.)

My kids and I would be happy to provide comments and suggestions. Just send us the ice cream please!

Co-branding with a Tim Tam – BusinessNews –

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