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L ro R: Dave Young, Mystery Woman and Craig Arthur, Halloween 2007

Craig Arthur and I have been working together for almost 10 years. He was the very first Wizard of Ads Partner brought on by Roy Williams. It’s always fun catching up with Craig.

This photo was taken during Michele Miller’s Wonderbranding Class at Wizard Academy in Austin. It just so happened that the class was on Halloween, so we took a field trip to a costume shop. I was dressed as a priest and Craig was dressed as Neo from The Matrix. I know the identity of the mystery woman in the picture (No….it isn’t Michele) but I’ll let her identify herself in the comments if she wants to. This is the class that we were promoting in our Wonderbranding Podcast from 2007.

Note: There’s a strange audio glitch about 14 minutes in. It only lasts about 30 seconds. I think it may be iPhone interference. I’ll try not to let it happen again.

In case you can’t understand the garbled part, we were talking about Craig’s book, “Making Ads Work” and how quite a few media companies were asking him to teach the content. He ended up turning it into a 3-hour workshop and traveling around Australia teaching it to business owners on behalf of a media company for 2 years.

Show links:

Download Craig Arthur’s book, Making Ads Work

Download my own crappy little book, Why We Blog (grab the free PDF download)