Branding together

Although I sometimes poke fun at folks who think the graphics and the logo are the key elements of branding, in a major university this is very important. In fact there’s probably a rule buried here somewhere that says the rules and guidelines of image and logo are directly proportional to the size of an organization. In a small family-owned business, pick some colors and go. In a university or a big corporation, you need image police. : Branding together

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