Are you giving your group/event/tribe the tools they need to talk about you?

I spoke at the Arizona Governor's Conference on Tourism last week and they were giving out these cards.

They created a unique hash tag for their conference…#AZGCOT09. It's more complicated than a hash tag needs to be, but it works.  Here's the resulting twitter search when you use my name and the hash tag. Pretty cool! (And, thanks for the nice comments!)