Category Archives: Advertising Performance Equation

Business Problem Topology Mapping: Using Kinect in Merchandising

Business Problem Topology Mapping is taking a technique or a technology that has been used or developed for a specific purpose in one field or business category and applying it in an unrelated category to solve a similar problem.

In the video game world, the Kinect was invented to allow the game console to “see” what the player is doing in order to provide a richer and more realistic game experience. They use a device with cameras and spatial sensing to capture this movement.

A company called Agile Route is taking the Kinect and placing it atop a store shelf so that shoppers can be tracked. They are using the captured data to help design better ways to display merchandise for increased sales and a better customer experience. Brilliant!

With thanks to Jeff Sexton for sending me a link.

Using Kinect to build real world Google Analytics from Administrator Agile Route on Vimeo.

Soundbites: Personal Experience Factor and The Approach


Adam: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner, Dave Young from I’m Adam Lefler. Hello, Dave.

Dave: Hi, Adam.

Adam: Today, we’re talking about Personal Experience Factor: the Approach. What do you mean?

Dave: Well, Personal Experience Factor, Adam, is the term that we use in the Advertising Performance Equation that relates to the actual experience that you’re delivering to a customer if you’re a brick and mortar retailer. If you don’t understand the advertising performance equation, you might not be familiar with this concept. Continue reading

Soundbites: Mistake #9 – Great Production That Missed The Mark

This is Mistake #9 of the 12 Most Common Mistakes in Advertising, as presented in On Your Market. Continue reading