Business Problem Topology Mapping is taking a technique or a technology that has been used or developed for a specific purpose in one field or business category and applying it in an unrelated category to solve a similar problem.
In the video game world, the Kinect was invented to allow the game console to “see” what the player is doing in order to provide a richer and more realistic game experience. They use a device with cameras and spatial sensing to capture this movement.
A company called Agile Route is taking the Kinect and placing it atop a store shelf so that shoppers can be tracked. They are using the captured data to help design better ways to display merchandise for increased sales and a better customer experience. Brilliant!
With thanks to Jeff Sexton for sending me a link.
Using Kinect to build real world Google Analytics from Administrator Agile Route on Vimeo.
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Adam: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner, Dave Young from BrandingBlog.com. I’m Adam Lefler. Hello, Dave.
Dave: Hi, Adam.
Adam: Today, we’re talking about Personal Experience Factor: the Approach. What do you mean?
Dave: Well, Personal Experience Factor, Adam, is the term that we use in the Advertising Performance Equation that relates to the actual experience that you’re delivering to a customer if you’re a brick and mortar retailer. If you don’t understand the advertising performance equation, you might not be familiar with this concept. Continue reading
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This is Mistake #9 of the 12 Most Common Mistakes in Advertising, as presented in On Your Market. Continue reading