Category Archives: Advertising Performance Equation

Soundbites: Impact Quotient – An ad’s power to convince

Chris: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner Dave Young from I’m Chris Loghry. Hello Dave.

Dave: Hi Chris.

Chris: We wanted to talk about Impact Quotient. I would like to start by asking you what that means to a client. Continue reading

BrandingBlog Radio: Wizard of Ads Partner, Tom Wanek

Tom Wanek is the author of Currencies That Buy Credibility. A great little book for finding some unique ways to give your business sound credibility in the eyes of your customers.

On the podcast this week, we discuss the chicken and egg scenario of customer experience vs strategy and core values. Which should you focus on first?

Tom is one of those guys who I’m always having interesting conversations with about marketing, branding and strategy. This time, I had the recorder running and you get to listen in.

Soundbites: Personal Experience Factor

Chris: Welcome to BrandingBlog SoundBites. I’m Chris Loghry along with Dave Young from and a Wizard of Ads Partner. We’ve talked about several things. We’ve included the Ad Budget Calculator in a couple of the podcasts. You can always go back to that and check that out online. There’s a link to that on the podcast. Today we want to touch on the topic of the power of personal experience. Hello Dave.

Dave: Hi Chris. Personal experience, it’s a big deal in any retail store.

Chris: Now are we talking about the customer? Are you talking about the retailer themselves? Which angle are we taking here? Continue reading