Place Branding gurus, take note of what Wichita is doing to make itself as friendly as possible to the Women’s International Bowling Congress.

Michele has also come up with a phrase I’ve never heard before: Backward Marketing. It’s essentially the golden rule. The place people usually stumble when implementing the golden rule is they expect the other guy to act first. Do unto me the way I’d like to be done unto and I’ll see what I can do for you. It wasn’t written that way. The “do unto others” part comes first. Good job Wichita. Good find Michele.

WonderBranding: Marketing to Women: The Right Way to Do It Backward

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