I just want it known that I interviewed her several weeks before CNBC. You can hear my interview on our podcast.
CNBC spent a couple of hours at Michele’s home the other day for a 7-second soundbite to go along with this story about Home Depot opening a couple of new stores designed for women shoppers.
There are two video pieces embedded in the story. The first is a straight feature, with Michele’s clip. The second video is the usual banter with the misogynist anchorman making an ass of himself. Actually, both videos seem a bit slippery. When the first one opens, I can picture Jack Black raising his eyebrows and saying a Home Depot ‘for the ladies.’
If you want to know more about how to do a better job at crafting your business message to appeal to women, join me in Austin on Oct 30 & 31 for Michele’s WonderBranding class. Michele’s got just a couple of open seats left in the class.
So, who’s watching CNBC? Did they run this story "for the ladies" or do they care?