Driving home from running a few errands, my eye caught a used Chrysler Crossfire sitting on the lot of my local Chrysler dealer. Painted on the windshield was "'05 42,000 miles." I looped back around to see if there was a price. I'm not really in the market, but I've like the Crossfire ever since I had the chance to chase one around a track a few years ago. I was curious about the price.
No price marked on the car. (Down the road, at a local used car lot, the prices are all handwritten on the windows.)
I get it. The dealer wants me to call them, to ask for the price, so we can have a conversation. Problem is, I don't want to have a conversation. I live in a small town. Experience has taught me that I'll start getting phone calls from them every few weeks, or until they see me driving a different car. I'm simply not interested in playing this game.
What do you think? Would the dealership be better off putting the price on the car? I can find prices on eBay easy enough. Why not just be transparent?