Let’s give a big bloggy welcome to Holly Buchanan and her Marketing to Women Online blog!

She and Michele Miller have picked up on a Brand Autopsy story about Ann Taylor using a persona for each of their retail divisions. It’s hard enough explaining to someone what I mean when I’m developing personae for clients, but Holly does a terrific job of explaining why it should be a plural word instead of singular.

Link: Marketing to Women Online: Ann Taylor Persona.

"The more you speak to the average, the more average your message becomes."