Michele Miller has posted a link to a story that shows the Volvo Concept Car designed by women for women. What I don’t get, is that Volvo has no immediate plans to develop this car. Are they waiting for an uprising from women? What’s the message here? I think it’s a pretty cool car. I understand that most concept cars never make it to the production floor, but somehow this strikes me as only taking the car halfway.
Check it out for yourself and then let Volvo know what you think!
WonderBranding: Marketing to Women: Volvo Concept Car Unveiled