With 4 flights on United last week, it was easy to read the in-flight Hemispheres Magazine from cover to cover.
Two stories that caught my attention were flashback pieces.
First, “Remembrance of Cocoa Puffs Past,” a story about retro marketing. It’s a cool read and it makes the case that especially during a recession, we like to touch the comforts of the past.
The other flashback piece, “Bunker Mentality,” was about Norman Lear and his 1970s and 1980s TV dynasty. The story talked about how Lear altered the national conversation with his provocative shows. Coming out last month was the Norman Lear TV Collection (19 discs) with the first seasons of 7 of his classic shows including All in the Family, The Jeffersons, Sanford and Son, Good Times, Maude, Mary Hartman, and One Day at a Time.
Tags: retromarketing, hemispheres, norman lear
I wrote a short piece about Blendtec’s success on YouTube a few weeks ago.
Today, Rachelle Money at Wordtracker’s blog posted an interview with Blendtec owner/video star Tom Dickson.
When asked about his feelings towards viral marketing now, Dickson said, “The interesting thing about viral marketing is that when you put it out there there’s no way of taking it back – it’s gone. You might get people who say bad things but that’s just going to happen.
“Most of what’s said about the campaigns is very positive. In fact, if someone says something negative about me or the blender, we don’t have to do anything because others will come back and defend me and the product.”
It’s a great success story. I find it very interesting that the strategic pieces all fell into place AFTER the company found a remarkable way to tell the message.
What are you doing to be remarkable?
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