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The power of the blog never ceases to amaze me. How else would a reporter for a nationwide Australian radio program seeking to help young people understand global issues find a land-locked ad wizard in the middle of North America? And what did the reporter want to ask about? Branding countries.

Damn! I forgot to mention to him that I’m available for a speaking tour. However, I did manage to convince him to speak with Wizard of Ads partner Craig Arthur.

It’s a nice light-hearted piece featuring tsunamis, bomb blasts and genocide.

If you want to listen, I recorded the bit with Craig and I.