Here’s why Pella is successful as a brand. Because enough of us think “Pella” and feel good about them when we think of windows. That’s the essence. All of these other things (see story) point to this essence. Peel it all away, but when I need windows (or your product) I’d better think of your company first and feel best about you.
brandchannel.com | Pella Corporation | Windows and Doors | Home Improvement Brands