Politics: The Anti-Brand

Is it only in politics that you’ll find branding campaigns carried out against someone or something? Here’s a thought: We don’t believe politicians when they tell us something good about themselves. So, the resultant strategy is to “brand” their opponent in a negative way.
Here’s the story that got me thinking about political branding tonight…
(btw…I don’t have a subscription to Salon. I just read the brief.)

Salon.com | Branding Kerry with the L-word

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