JCPenney and Diet Coke Drop The Ball

Both JCPenney and Diet Coke ran lengthy ads during the Academy Awards tonight.

Diet_coke_home_page Diet Coke failed to put the commercial on their web site anywhere I could find it. They have a link to their ads, but NOT the ad that played in the Academy Awards. Go figure.

Jcpenney_home_page JCPenney has a prominent link that opens a new browser window with a date. Then, we must click a category with no contextual information that would lead us to believe that we are on the right track to see the ad. On a leap of faith, I click.

Jcpenney_ad_page There it is. A link to their ads. I found it. Not great, but better than Diet Coke.