Juan Tornoe picked up this story from HispanicPRWire about a wine brand aimed squarely at the hispanic market. Juan really goes in depth on this one. While he’s concerned that the brand may be too deep in hispanic stereotyping, they are to be commended for this innovative and culturally embracing move. He goes on with news from Beringer that they will be labeling their popular white zinfandel in both English and Spanish. As always, a good read from HispanicTrending.
Palmera Vinos de Pasión is aiming to celebrate the passions, interests and faces of the Hispanic community. “Our wines have been specifically developed for the Latino consumer both in taste preference and branding,” says Will Arriaga, Community Relations Director for the US-based company. “Our goal is to be the first choice in wine for Latinos…”