My buddy and business partner Jeff Sexton just sent this video produced by the Alamo Draft House in Austin.

Another great example of Speaking to The Dog (your customer) in the language of The Dog (shared experiences in theaters) about what’s important to The Dog (NOT texting in the theater).

A great example of when to use customer testimonials (or anti-testimonials) in their raw, unscripted form.

Warning….the video is uncensored….turn your speakers down if you’re listening in a cubicle or a daycare facility.