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Exceeding Expectations

John Moore, in Brand Autopsy has a great lesson for exceeding your customer’s expectations. From his days at Starbucks, Moore passes along the 10-minute rule. He then uses it to lead into the second part in a series on Street Corner Selling. Brand Autopsy: Street Corner Selling Lesson #2

This entry was posted in Brand News on February 20, 2004 by Dave Young.

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